Aug212012

French Court rules Hilton Arc De Triomphe rebranded

The owners of the Hilton Arc de Triomphe recently won a court case to strip Hilton of its hotel management contract in place since 2004. The decision may leave central Paris without a Hilton brand hotel.

News reports indicate the ruling in favor of property owner Société Immobilière et Hôtelière du Parc Monceau argued something to the effect that Hilton “had changed its business strategy leading to the serious breaches of its obligations”.  Apparently the court agreed with the owners that the hotel could be a 5-star property with different management.

A French-language news source with a Google translation to English gives one of the more colorful depictions of the events.

Giving reason to the owner of the hotel under the “shortcomings” of the Second World hotel chain, the court terminated the management contract of 2003, according to this judgment, which AFP has been copied from the registry.

He gave three months to SIHPM – which has taken over the past few weeks is the management of the hotel – for “to withdraw any reference to the Hilton brand,” leaving until October 5 for renaming.

http://www.boursorama.com

I particularly like the phrase “Second World hotel chain” in reference to Hilton Worldwide. Sounds to me like Paris has #FirstWorldProblems.

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Hilton e-brochure map of Hilton Arc de Triomphe

Looks like the Hilton Arc de Triomphe may be a memory by October 2012. The Hilton Arc de Triomphe website is still up at this time.

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Hilton Arc de Triomphe website.

Ironically the Hilton Arc de Triomphe Paris hotel was a TripAdvisor Travelers Choice 2012 Winner in Luxury and Family categories.

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Perhaps they were primarily second world voters from the USA.

 

Loyalty Traveler original post link: http://loyaltytraveler.boardingarea.com/2012/08/21/french-court-rules-hilton-arc-de-triomphe-rebranded/

Ric Garrido, writer and content owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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Comments

  1. Wow that sucks, their executive suites were pretty nice and can’t beat the free alch (champ and hard) all day. I thoroughly enjoyed my stay there, too bad we won’t be able to go back.

  2. Just stayed there a month ago–really too bad as HH Gold made this a great place w/exec lounge meals.

  3. We have a reservation to say there in the middle of September using HHonors points. Does this put a wrinkle in our reservation?

  4. @Bill – I’d call Hilton and check about points reservations; perhaps even call the hotel directly. You don’t want to unknowingly find yourself without a room or possibly being accommodated at another Hilton Hotel.

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  7. We stayed at this hotel several times. Was trying to book the next stay and was puzzled as to why it was not coming up on the Hilton site. This is so very disappointing. We LOVED this hotel for it’s location, ambience, attentiveness of staff and overall value. I do hope that Hilton can acquire another central Paris property soon.

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