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French Court rules Hilton Arc De Triomphe rebranded

The owners of the Hilton Arc de Triomphe recently won a court case to strip Hilton of its hotel management contract in place since 2004. The decision may leave central Paris without a Hilton brand hotel.

News reports indicate the ruling in favor of property owner Société Immobilière et Hôtelière du Parc Monceau argued something to the effect that Hilton “had changed its business strategy leading to the serious breaches of its obligations”.  Apparently the court agreed with the owners that the hotel could be a 5-star property with different management.

A French-language news source with a Google translation to English gives one of the more colorful depictions of the events.

Giving reason to the owner of the hotel under the “shortcomings” of the Second World hotel chain, the court terminated the management contract of 2003, according to this judgment, which AFP has been copied from the registry.

He gave three months to SIHPM – which has taken over the past few weeks is the management of the hotel – for “to withdraw any reference to the Hilton brand,” leaving until October 5 for renaming.

http://www.boursorama.com

I particularly like the phrase “Second World hotel chain” in reference to Hilton Worldwide. Sounds to me like Paris has #FirstWorldProblems.

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Hilton e-brochure map of Hilton Arc de Triomphe

Looks like the Hilton Arc de Triomphe may be a memory by October 2012. The Hilton Arc de Triomphe website is still up at this time.

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Hilton Arc de Triomphe website.

Ironically the Hilton Arc de Triomphe Paris hotel was a TripAdvisor Travelers Choice 2012 Winner in Luxury and Family categories.

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Perhaps they were primarily second world voters from the USA.

 

Loyalty Traveler original post link: http://loyaltytraveler.boardingarea.com/2012/08/21/french-court-rules-hilton-arc-de-triomphe-rebranded/

Ric Garrido, writer and content owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.

13 Comments

  • Ric Garrido August 21, 2012

    The dates 2003 and 2004 do not match up in this article. The 2003 date was used in the one news story quoted. Two other news reports on this story used 2004 which I used in the opening sentence.

    http://www.hospitalitynet.org/news/4057287.html
    http://www.travelpulse.com/hilton-hotels-loses-control-of-brands-only-property-in-paris.html

  • Brandon August 21, 2012

    Wow that sucks, their executive suites were pretty nice and can’t beat the free alch (champ and hard) all day. I thoroughly enjoyed my stay there, too bad we won’t be able to go back.

  • jays August 21, 2012

    Just stayed there a month ago–really too bad as HH Gold made this a great place w/exec lounge meals.

  • Bill August 21, 2012

    We have a reservation to say there in the middle of September using HHonors points. Does this put a wrinkle in our reservation?

  • bishops court August 21, 2012

    As usual, really fascinating and constructive information French Court rules Hilton Arc De Triomphe rebranded.

    Excellent!

  • Ric Garrido August 22, 2012

    @Bill – I’d call Hilton and check about points reservations; perhaps even call the hotel directly. You don’t want to unknowingly find yourself without a room or possibly being accommodated at another Hilton Hotel.

  • […] name due to a legal battle over the management contract (Loyalty Traveler has a good post on it here). However, that seemed to happen about a month […]

  • […] ago it was reported that due to a lawsuit, this hotel would no longer be part of the Hilton family. Loyalty Traveler did a great post on this topic, and points out that this hotel was Trip […]

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  • […] landmarks we’d only seen in print or video.  The hotel was welcoming, even though due to a recent French court ruling,  it will lose the Hilton brand which will result in no Paris Hilton…or at least a Hilton in […]

  • […] ago it was reported that due to a lawsuit, this hotel would no longer be part of the Hilton family. Loyalty Traveler did a great post on this topic, and points out that this hotel was Trip […]

  • Greg A. July 14, 2013

    We stayed at this hotel several times. Was trying to book the next stay and was puzzled as to why it was not coming up on the Hilton site. This is so very disappointing. We LOVED this hotel for it’s location, ambience, attentiveness of staff and overall value. I do hope that Hilton can acquire another central Paris property soon.

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