Aug032012

Hyatt Gold Passport bonus points 9/1/12-11/30/12 “Imagine the Possibilities”

Hyatt Gold Passport announced on FlyerTalk its 3-month “Imagine the Possibilities” promotion starting next month September 1 through November 30, 2012. Registration is supposed to be available August 15.

The more nights you stay, the more bonus points you earn!

  • Stay 5 Nights and earn 5,000 bonus points = 5,000 bonus points.
  • Stay 10 Nights and earn 10,000 bonus points = 15,000 bonus points.
  • Stay 15 Nights and earn 10,000 bonus points = 25,000 bonus points.
  • Stay 20 Nights and earn 10,000 bonus points = 35,000 bonus points.
  • Stay 25 Nights and earn 10,000 bonus points = 45,000 bonus points.
  • Stay 30 Nights and earn 10,000 bonus points = 55,000 bonus points.
  • Stay 35 Nights and earn 10,000 bonus points = 65,000 bonus points.

Hyatt Credit Card members earn an additional 20% bonus points.

Loyalty Traveler analysis (preliminary since no promotion T&C yet)

On the high end of this offer, 35 nights in 91 days is a goal few Hyatt Gold Passport members are likely to achieve. 65,000 or 78,000 bonus points is a decent return for someone living in a Hyatt House extended stay apartment for five weeks. Three to five nights at a Hyatt luxury hotel or resort is a good rebate; especially if your hotel stay is paid by an employer.

This offer for most Hyatt Gold Passport members will be capped at 5, 10 or 15 nights in the 3-month promotion period for even the typical business traveler.

Example Earnings for 10 eligible Hyatt brand hotel nights.

Assume $100 per night average hotel rate (low rate for average Hyatt brand hotel).

10 nights = $1,000 in hotel spend (plus 8% to 16% tax).

  • $1,000 in spend earns 5,000 base points.
  • Imagine the Possibilities promotion = 15,000 bonus points (10 nights).
  • Hyatt Visa Card payment = 3,000 bonus points.
  • Hyatt Visa Card member Imagine the Possibilities 20% bonus = 3,000 bonus points.
  • Platinum members earn 750 elite bonus points.
  • Diamond member earn 1,500 bonus points.

Platinum member earns about 20,750 points after $1,000 in spend for 10 nights.

Platinum member with Hyatt card used for hotel payment earns 26,750 points.

Diamond member earns from 750 to 10,000 points more than Platinum member for $1,000 in hotel spend depending on the number of Welcome Amenity points earned (500 Hyatt House, Hyatt Place to 1,000 points per stay at U.S. hotels). This is more likely to be less than 4,000 additional points for a Diamond member than Platinum.

Assume Hyatt points have a redemption value around $20 per 1,000 points.

Selective redemption of Hyatt Gold Passport points should allow a member to save an average around $20 per 1,000 points redeemed for hotel stays. This is a category 3 hotel at 12,000 points with a room rate after tax around $240 or a category 5 hotel with a room rate after tax in the $360 range.

Hyatt Gold Platinum member without credit card = 20,750 points or about a $415 rebate value on $1,000 in hotel spend.

Hyatt Gold Platinum member with credit card = 26,750 points or about a $535 rebate value on $1,000 in hotel spend.

These are good rebates on $1,000 in hotel spend when your average hotel night is $100 per night which will most likely mean stays at less than full-service Hyatt hotel brands like Hyatt Regency, Grand Hyatt and Hyatt Resorts.

Full Service Hyatt Hotels Average Room Rate is $170 to $200 per night.

More realistic as an average hotel rate at full service Hyatt brands is Hyatt’s 2012 Q-1 system-wide average rate of about $175 per night.

10 nights = $1,750 in hotel spend (plus 8% to 16% tax).

  • $1,750 in spend earns 8,750 base points.
  • Imagine the Possibilities promotion = 15,000 bonus points (10 nights).
  • Hyatt Visa Card payment = 5,250 bonus points.
  • Hyatt Visa Card member Imagine the Possibilities 20% bonus = 3,000 bonus points.
  • Platinum members earn 1,312 elite bonus points.
  • Diamond member earn 2,625 bonus points.

Platinum member earns about 25,062 points after $1,750 in spend for 10 nights. Assume 25,000 points are worth about $500 in future hotel stays and the rebate value is about 29%. That is a decent rebate for hotel spend.

Platinum member with Hyatt card used for hotel payment earns 33,312 points.

33,312 points are worth about $666 or a 38% rebate in points on $1,750 in hotel spend.

Diamond member will likely be in the 40% to 50% rebate with bonus points.

These rebate percentages drop when the room rate average is over $175 per night.

This Hyatt Gold Passport promotion is a decent offer for guests staying 10 or more nights during the promotion. The bonus points are a significant rebate on your hotel spend.

The value of 5 Hyatt Hotel nights during this promotion.

By the numbers for the Hyatt Gold Passport base level member without a credit card staying 5 nights for Imagine the Possibilities bonus points.

5 nights with $100 average room rate = $500 hotel spend.

5 nights = $500 in hotel spend (plus 8% to 16% tax).

  • $500 in spend earns 2,500 base points.
  • Imagine the Possibilities promotion = 5,000 bonus points (5 nights).
  • Platinum members earn 375 elite bonus points.
  • Diamond member earn 750 elite bonus points.

7,500 Hyatt Gold Passport points for $500 in spend is a rebate value of $150 in points or about 30% of hotel spend for a base member.

A Gold Passport Diamond member can likely improve this to about 11,000 points (if earning welcome amenity points) for $500 in spend and get about a 44% rebate.

By the Numbers conclusion for Hyatt’s Imagine the Possibilities promotion.

Hyatt Gold Passport “Imagine the Possibilities” is a decent 30% to 50% rebate value in bonus points on Hyatt stays from September 1-November 30, 2012 for most members who can stay 5 or 10 nights for the quarter. My 30% to 50% rebate value assumes you redeem points for hotel stays saving $20 per 1,000 points redeemed.

Long time members of Hyatt Gold Passport need to put the free night after every two stays (Faster Free Nights) promotions of the past out of their critical mindset for the Hyatt loyalty program.

Hyatt Faster Free Nights deal (RIP 2010) looks to be as dead as the 40% discount on 7-night Marriott Rewards high-end hotels (RIP 2009) and Hilton GLON 6-night 100,000 point rewards of the past decade (RIP 2003).

This hotel loyalty points game has changed.

Hyatt’s “Imagine the Possibilities” is a promotion for the future. The past is gone.

Loyalty Traveler original post link: http://loyaltytraveler.boardingarea.com/2012/08/03/hyatt-gold-passport-bonus-points-9112-113012-imagine-the-possibilities/

Ric Garrido, writer and content owner of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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  1. Hi Ric, can this be leveraged with the Hyatt Free Time promo (3rd night free). Will Hyatt consider a 3-night stay as 3 nights even though you only pay for 2?

  2. In the past, I have had a free 3rd night count as a qualifying night for elite status, but do not recall if it qualified for a promo.

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