Stay a Friday or Saturday night at a Hilton Garden Inn from May 18 to July 15, 2012 and earn two children’s tickets to the new Disney-Pixar movie Brave, a chance for a free HGI night instant prize and a sweepstakes entry for a trip to Scotland.
“Brave Your Weekend” promotion is open only to USA (+D.C.) and Canada (excluding Quebec) residents at least 18 years old.
Hilton Garden Inn-Facebook main page May 31, 2012
Hilton Garden Inn-Facebook Brave Your Weekend Instant Game
- You must “Like” Hilton Garden Inn’s Facebook page.
- BRAVE Your Weekend sweepstakes is the Play Game tab.
The BRAVE memory game is puzzle pieces for matching sets of movie characters.
1,175 Instant Prizes during promotion period from May 18-July 15, 2012. Limit of one Instant Game prize per member.
(100) 1st Prizes in Instant Prize = Free Night Hilton Garden Inn expires Dec 31, 2012 (ARV $115).
(25) 2nd Prizes = The Making of BRAVE coffee table book (ARV $40).
(25) 3rd Prizes = BRAVE toy (ARV $20).
(25) 4th Prizes = BRAVE movie soundtrack (ARV$15).
(1000) 5th Prizes = BRAVE movie ticket (ARV $14).
BRAVE Scotland Sweepstakes Grand Prize
Trip for four (4) to Scotland with economy class airfare from USA/Canada and five nights at Hilton Garden Inn Aberdeen or Glasgow. Prize also includes 50,000 HHonors points and $1,000 Visa gift card. Trip must be used within one year of winning prize (ARV $7,365). You also get the coffee table book.
The Long Tail of Social Media Buzz
The Hilton Garden Inn-BRAVE movie promotion is in itself pretty basic stuff with no great need for explanation. More fascinating to me about this Hilton Garden Inn offer is the business partnership between movie production companies and hotel brands in the sphere of online social media.
The “long tail” of marketing is the concept that you reach out to numerous different segments of the population and target a market that might not necessarily be looking for your product, but likely will have some interest.
Disney-Pixar has a kids movie to promote. Hilton HHonors has over 30 million hotel loyalty program members and a hotel loyalty program to promote in order to generate revenue for hotel owners operating Hilton brand hotels.
- Hilton HHonors recently surpassed a record 30 million members.
- More than 2.9 million new members have joined the HHonors program in 2011, representing the largest enrollment year in the program’s history.
Hilton Garden Inn gets a summer advertisement campaign courtesy of a big promotion budget for a major studio new release.
The consumer gets a special offer of two free tickets after a weekend stay at a Hilton Garden Inn and a chance to win free stuff in games and sweepstakes. There is a major push in Hilton Garden Inn giving the movie a considerable portion of its Facebook page. And Hilton Garden Inn gets access to a new population of consumers through Facebook.
What is the value in Facebook “Likes”?
Loyalty Traveler gets a social media post promoting both the film and the hotel brand. I think I am getting underpaid by the deep pocket players for my role in this promotion, but I didn’t sign any contracts with any of the players in this game. Getting paid for making observations is a nice gig.
And I guess in a way some of us bloggers are involved in the movie scene too through SPG Amex Stars. I only know about the movie Mansome through Lucky’s post on One Mile at a Time discussing his night at the Tribeca Film Festival last month.
Hollywood for Children
Hollywood has been promoting “kids movie” action through hotel loyalty member guests recently. Perhaps the practice has been going on for some time, but I really have noticed this trend in 2012.
Wyndham Rewards currently has a promotion until July 8 for free movie tickets for The Avengers. I wrote about this offer April 1 and Wyndham Rewards even sent me a media package with free movie tickets and a comic book.
At least this kind of advertising partnership with hotels is geared to adults and not the children. Pitching direct consumer ads to kids through film is persuasive. Stores full of crap food and drinks reveals the power of film in consumer choices.
Has anybody seen TV ads from hotel chains promoting these movies?
Ric Garrido, owner and writer of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.