A major hotel deal happened today when Gaylord Hotels announced its sale for $210 million to Marriott International. Gaylord Hotels is a convention hotel brand with four properties in the U.S. in Nashville, Orlando, National Harbor Maryland (near D.C.) and Dallas Texas. Apparently the brand name will remain Gaylord Hotels within the Marriott International hotel brands portfolio.
I have attended the Carlson Rezidor Hotels Group Global Conference at the Orlando (2010) and National Harbor (2011) properties. These hotels are designed to handle groups of several thousand attendees. Personally I love the large glass enclosed atriums of the two Gaylord Hotels where I have stayed. These hotels are truly self-sufficient crystal cities of restaurants, entertainment and activity. Gaylord Hotels are convention hotels that I would not mind visiting for leisure travel.
Gaylord Palms Orlando, Florida
These hotel major deals take time to work through and it might be 2013 before these hotels are integrated into the Marriott Rewards system based on how long it took to integrate AC Hotels into the system. The fact that there are only four U.S. properties might hasten the integration process.
Interestingly, Gaylord Hotels had a difficult time selling its hotel offers during the U.S. Travel Association/American Express Daily Getaways last month.
I wrote about a Gaylord Hotels 2nd night free wedding anniversary offer for 2012 back in February.
Gaylord National, National Harbor, Maryland
The article from Hotel Interactive states three other hotel companies were in play for making this deal. I have to wonder if Carlson Rezidor was one of those three companies since they have used the Gaylord Hotels for their annual global business conference.
This will be a good conference hotel acquisition for the 38 million Marriott Rewards members.
Ric Garrido, owner and writer of Loyalty Traveler, shares news and views on hotels, hotel loyalty programs and vacation destinations for frequent guests. You can follow Loyalty Traveler on Twitter and Facebook and RSS feed.