Feb062012

Starwood Hotels – 2011 brand size and rates

Starwood Hotels released its 2011 Q-4 financial report for investors February 2. My interest is seeing the number of hotels in each Starwood brand and the average rates globally. Starwood Hotels has grown to 1,090 hotels worldwide.

Aloft brand has the lowest average rates at just over $100 and Four Points hotels are slightly more at $114 average daily rate.

Sheraton still squeaks in at under $150 ADR as a hotel brand. Westin and Le Meridien still come in under $200 per night.

W Hotels, Luxury Collection and St. Regis are in the $300 range.

The hotels in the lowest priced brands of Four Points and Aloft are concentrated in the USA making North America average room rates lower than other regions. Latin America has seen the highest rate increase of almost 10%.

Europe had no rate growth in 2011 and this is primarily due to the stronger US dollar in the region. This is good news for American travelers since Starwood Hotels in Europe already had the highest average daily rates at over $200 per night.

 

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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