Hyatt Gold Passport informally announced its next loyalty promotion to the attendees of the Oneworld MegaDo in Dallas, Texas last night according to several attendees like ThePointsGuy. The promotion earns bonus points at 4-night increments, up to 16 nights. The nights do not need to be consecutive.
There is even a 25% bonus for
stays paid with the Hyatt Visa credit card members. [update: Jan27, 4:00pm Pacific - Gold Passport Concierge posted on FlyerTalk that all Hyatt Visa card members earn bonus. There is no need to pay for the hotel stays with the Hyatt Visa.]
- after 4 nights = 4,000 bonus points (1,000 more points if Hyatt Visa payment).
- after 8 nights = 8,000 more bonus points for 12,000 points total (2,000 more bonus points with Hyatt Visa).
- after 12 nights = 12,000 more bonus points for 24,000 points total (3,000 more bonus points with Hyatt Visa).
- after 16 nights = 20,000 more bonus points for 44,000 points total (5,000 more bonus points with Hyatt Visa).
This promotion offers the potential of earning 44,000 bonus points after 16 nights or 55,000 bonus points for Hyatt Visa card members.
Loyalty Traveler Analysis
This promotion provides incentive for staying more nights in February, March and April. The more you stay the bigger the bonuses.
A few months ago when Jeff Zidell, VP of Hyatt Gold Passport, held a chat on Milepoint.com I made a comment that Hyatt is ‘whale’ hunting and this promotion seems to be another example of that kind of hotel loyalty marketing. Whales are what the high roller gamblers are called who are quite profitable for the casino industry when they blow loads of cash.
Hyatt seeks frequent guest whales.
44,000 points is a good bonus opportunity, but 16 nights in a 90 day period is a very high threshold of hotel stays. That exceeds the level of nights needed for Hyatt Gold Passport Diamond at 50 nights per year. I would like to have seen the bonus increments at 3, 6, 9 and 12 to be more in line with quarterly stays needed annually to reach Diamond elite level.
Basically this offer is best for Hyatt Diamond members or those seeking to be Hyatt Diamond. This is a good time to go for a Gold Passport Diamond challenge if you are looking at Hyatt Gold Passport Diamond membership for 2012 and 2013. The challenge requires 12 nights in 60 days and you will earn Diamond elite status through February 2013 and a good run on Gold Passport points. Here is the FlyerTalk Hyatt Challenge link with discussion by people who started challenges this month. The good thing about Hyatt is the Diamond status is instantly granted at the time you start the challenge so you will have the benefits, including suite upgrades, while completing the hotel nights.
I am currently Hyatt Diamond and the best use of this promotion for me would be two 6-night stays where I can have a confirmed suite using the four Gold Passport suite upgrades for Diamond elite members. That would earn three levels of the bonus while staying a week in a suite with complimentary daily breakfast and internet. Two vacation stays or a total 12 nights would earn 24,000 bonus points (30,000 bonus points if Hyatt Visa payment).
Assume $150 per night x 12 nights = $1,800 in Hyatt hotel spend.
- $1,800 x 5 points/$1 = 9,000 points
- Diamond elite 30% bonus = 2,700 points
- Hyatt more nights bonus = 24,000 points
- Hyatt Visa bonus 3 points/$1 = 5,400 points
- Hyatt Visa More Nights bonus = 6,000 points
Hyatt Diamond member with 12 nights and $1,800 in spend earns 35,700 points or 47,100 points if payment is made with Hyatt Visa. That is quite an additional bonus for using Hyatt Visa.
Completing more than 8 nights in February to April is unlikely for me. This offer looks like a potential 12,000 bonus points and I don’t view that as anything really significant. SPG, Hilton HHonors, IHG Priority Club also have mediocre 3-star promotions this quarter.
Hopefully there will be more enticing offers in the next round of hotel loyalty promotions in April.
Perhaps Hyatt Gold passport will run a promotion to promote its new HYATT house brand created from the former Summerfield Suites and Sierra Hotels. Hyatt Gold Passport has run brand specific promotions in the past for Summerfield Suites and Hyatt Place.
I’ll post this more nights, more points Hyatt Gold Passport offer again when the official promotion registration page is available.
P.S. Update 9:00am Pacific - I should add that the title 3-star promotion and the reference to the other hotel loyalty promotions as 3-star offers means I think this is a “good value” hotel loyalty promotion. I am just not convinced it is a high value promotion for this Hyatt offer unless you go in all the way for 16 nights.
I’ll follow up this post with a look at the value of bonus points for someone with lots of one-night stays.
Loyalty Traveler Five ***** Promotion Scale
Loyalty Traveler ranks the consumer value of some hotel loyalty promotions on a Five ***** Scale.
Five ***** = one of the best hotel loyalty promotions of the year.
Four **** = high value rebate on the cost of hotel stays.
Three *** = good value hotel loyalty promotion or rate offer.
Two ** = a bonus value if you play, but not necessarily worth going out of your way.
One * = There is limited or no value. You are likely paying more than the bonus value.