Hyatt Gold Passport announced their 2011-Q2 promotion offer is 10,000 bonus points after 5 nights and 5,000 bonus points for every additional 2 nights during the promotion period that runs from April 1 through June 30, 2011. All Hyatt brand hotels worldwide are participating.
This Hyatt promotion is capped at 60,000 bonus points after 25 eligible nights during the promotion period.
Promotion registration link goes live March 31 at www.goldpassport.com/possibilities. The web address currently shows a Hyatt Page Not Found message. Do not expect to find much info or terms and conditions for this promotion until the link goes live. The promotion summary I have provided here is based on emails from Hyatt Hotels Public Relations sent to Loyalty Traveler.
Repeat: You can’t register for this promotion offer until March 31. The link is not live yet.
Here is a Loyalty Traveler promotion analysis similar to what I posted on FlyerTalk today.
Some promotions favor extended stays and some favor one nighters.
This is not a deal like Faster Free Nights where 10 one-nighters earn 5 free nights anywhere.
Hyatt might have shelved that promotion for good now that they are playing in the big league of bank card points.
This promotion is certainly a good value offer for a person with extended stays.
Assume 3 or 4 hotel stays of 3 or 4 nights each at $100 or even $200 per night during the three month promotion period. This is the typical business conference stay. The room rate does not really matter since I’ll focus the analysis only on the promotion bonus points.
11 nights at Hyatt brand hotels earns 25,000 bonus points. Earn 10,000 points after 5 nights and another 15,000 bonus points after an additional 6 nights.
25,000 points buys:
- 1 night at any Hyatt Gold passport category 6 hotel in the world (22,000)
- 2 nights at category 3 hotels (2 x 12,000)
- 3 nights at category 2 hotels (3 x 8,000)
- 5 nights at category 1 hotels (5 x 5,000)
Comparing free nights earned at the low end where a Hyatt category 1 hotel (19% of all Hyatts) requires 5,000 points for a free night, the value of 25,000 bonus points after 11 nights is equivalent to:
- 50,000 Marriott points (5 nights x 10,000 points for Marriott Category 2) or
- 62,500 Hilton points (5 nights x 12,500 points for HHonors category 2) or
- 18,000 Starwood points (2 nights x 3,000 weekend category 2 + 3 nights x 4,000 weekday cat 2).
I use category 2 hotels rather than category 1 hotels to compare Marriott, Starwood and Hilton to Hyatt category 1. My reasoning is based on the low percentage of category 1 hotels in these respective chains compared to Hyatt. Marriott has about 6% hotels worldwide in category 1 (about 200 hotels), SPG is 2% (24 hotels); Hilton is 1% (about 40 hotels) while Hyatt is 19% in category 1 (86 hotels).
At the high end of hotel rewards, 25,000 bonus points after 11 Hyatt nights is sufficient for one night at any Hyatt category 6 hotel worldwide (22,000 points). This is equivalent to:
- 1 night for a Marriott category 8 at 40,000 or Ritz-Carlton tier 3 at 50,000 points.
- 1 night at Hilton HHonors 50,000 points for a category 7 or Waldorf Astoria 60,000 points high season award, or
- 1 night at a Starwood category 6 at 20,000 points or 25,000 points peak season or even Starwood category 7 at 30,000 points.
Are you going to earn that many points with 11 nights at Marriott, Hilton or SPG during this Hyatt promotion time period?
Not unless these other hotel loyalty programs step up their promotions from the current offers!
And remember this analysis is based on 11 nights while the earning limit is 60,000 bonus points after 25 nights. There is a lot of points earning opportunity in this promotion for the one-night hotel hoppers or the extended stay business and vacation guests.
I give this Hyatt Gold Passport promotion a 4-key offer for frequent guests.