Feb242011

And the 2010 hotel brand winners are?

Market Metrix customer satisfaction data was used to rank hotel brands by market segment in its  Market Metrix Hospitality Index 2010 Winners list.

  • Luxury = Mandarin Oriental
  • Upper Upscale = Joie de Vivre Hotels
  • Upscale = Sandals
  • Midscale with Food & Beverage = Red Lion Hotels
  • Midscale without Food & Beverage = Drury Hotels
  • Economy = Microtel Inns & Suites

Notable is the statement by Market Metrix: 

In 2010 hotel loyalty programs also played a bigger role for guests in choosing a hotel compared to 2009. 

Hyatt Resorts ranked highest among major loyalty program brands in upper upscale market segment behind JdV, Kimpton and Peninsula.

Market Metrix MMHI 2010 Winners link.

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

More articles by Ric Garrido »