Starwood Preferred Guest has launched SPG.com/mycard allowing all program members to customize their own 2011 membership year SPG card. The site is up and running for any SPG member who has not been downgraded in elite level for 2011. Some members facing a potential downgrade in elite status for 2011 will be directed to return to the site in March.
SPG Front Side
There are 60 Starwood hotel images from which to choose for the SPG card front.
I just went through the SPG mycard site and designed my 2011 SPG Platinum card using the hotel image of Le Meridien She Shan Shanghai, China on the face of my new card. I have not been to Shanghai, but I want to go.
China has been on my mind lately. As far as the hotel world is concerned, China is the place to be right now. Every major hotel chain has rapid expansion plans underway in China and new hotels open every week.
SPG Back Side
The back side of the SPG card can be customized with a Starwood brand logo or activity icon or national flag colors. There are also three custom text lines where you can add personal information like other frequent flyer or car rental loyalty account numbers or whatever you can fit in 27 character spaces per line.
SPG since 1999
My SPG card states member since 1999. My first Starwood trip in 1999 was to Vancouver, British Columbia, Canada. I earned 7,000 bonus points for three hotel stays and fell in love with the skyscraper city of the west coast while staying at the Sheraton Wall Centre.
I sent my online customized card design today and the reply from SPG says my new card will arrive in a few weeks.