Marriott Rewards is extending its elite rollover nights benefit into a third year with 2011. Marriott extends the policy begun in 2009 allowing all nights over the minimum elite qualification requirement to carry over for the following year as elite status nights. Marriott announced the 2011 extension of Elite Rollover Nights on its Marriott Insiders forum and FlyerTalk.
Marriott Rewards Silver requires 10 paid eligible nights in a calendar year, Gold is 50 nights and Platinum is 75 nights. These are the toughest standards for elite among the major hotel industry loyalty programs.
Elite rollover makes Marriott Rewards elite requalification a much easier task and places Marriott Rewards elite attainability on par with other hotel loyalty programs.
How Elite Rollover Works
Assume the Marriott Rewards member stayed 36 eligible paid nights in 2010 at Marriott brand hotels. 36 nights is 26 nights over Silver elite requirement of 10 nights and 14 nights short of Gold elite.
Elite rollover carries the extra 26 nights the member stayed over the 10 nights Silver elite threshold to the 2011 calendar year.
The Marriott Rewards member starts 2011 with 26 elite nights. Elite rollover nights from 2010 automatically qualify the member for 2012 Marriott Rewards Silver elite. The member needs just 24 nights in 2011 to qualify for Marriott Rewards Gold elite in 2012. Elite rollover reduces the Gold elite threshold for this sample member from 50 nights to just 24 nights in 2011.
Marriott Rewards credit card elite boost
Marriott Rewards Signature Visa credit card offers 10 elite qualifying nights annually with membership. Marriott Rewards Premier Visa offers 15 elite nights annually.
Sign up in 2011 for the Visa card and the member described above with 26 rollover nights elite credit for 2011 increases to 36 or 41 nights with the credit card elite nights. This Marriott Rewards member only needs 9 or 14 nights in all of 2011 rather than 50 nights to qualify for Marriott Rewards Gold elite for the 2012 calendar year.
This same elite rollover scenario now plays out for the 2011 calendar year with the recent announcement of 2011 elite rollover nights. Members can lock in 2013 elite status by planning Marriott Rewards hotel stays strategically in 2011.
Elite rollover makes Marriott Rewards one of the easier programs to earn elite status for loyal guests.
Elite Rollover Incentivizes Member Hotel Stays
The advantage of elite rollover for Marriott Hotels is a Marriott Rewards member incentive to stay more than the minimum nights for an elite qualifying level.
Many loyalty members move their hotel stays to another program once the desired elite status level is reached. For example, after 25 stays at Starwood Hotels in 2010, a member earns one extra Starpoint per dollar in spend through a current SPG promotion. Some members prefer to earn promotion bonuses like a free night after every two stays with Priority Club or perhaps elite status with another hotel program rather than stick with Starwood Hotels for stays at the end of the year once top level SPG Platinum elite status has been earned for 2011.
Marriott Elite Rollover incentivizes the Marriott Rewards member to keep staying with Marriott brand hotels in 2010 since all nights over the elite threshold rollover for a head start on 2011 qualification for 2012 calendar year elite status with Marriott Rewards. Marriott Rewards elite rollover in 2011 will keep some members locked into Marriott Rewards through 2013 for easy elite.
Marriott Rewards is the lone hotel loyalty program offering an elite rollover incentive. After three consecutive years of elite rollover, time will tell if 2011 is the last calendar year Marriott offers this unique loyalty program feature. The hotel economy is predicted to improve greatly in 2011.
And will any other hotel loyalty program follow Marriott’s lead with its own elite rollover promotion?