Oct022010

Hotel Reward Category Shift

Logically, where does this lead hotel categorization in the future if hotels only go up in category?

A fundamental question needs to be addressed whether all hotels can continually improve category status or whether the entire family of hotels is evaluated against each other to set up an allocation of hotels distributed within the categories of the SPG [insert name of any hotel frequent guest loyalty] program.

          Loyalty Traveler blog – March 2008

Hyatt Category 5  – Dec 2006       18,000 points (20% increase)

SPG Category 7  – March 2007       30,000 to 35,000 (50% increase)

Priority Club tiered rewards – March 2007

          Holiday Inn/HI Express  10,000; 15,000; 25,000 (40% increase)

          InterContinental Hotels 30,000; 40,000 (33% increase)

Marriott Category 8  –  Jan 2009      40,000 points (12.5% increase)

Marriott Extended Stay Discount Reward Tables for up to 7 night hotel stays changed to 5th Night Free Reward Stays – Jan 2009    (up to 60% increase)

Marriott Vacation Club Awards  – July 2009 (up to 85% increase)

Hilton Category 7  – Jan 2010  (up to 29% increase)

Hyatt Category 6  – June 2010  (22% increase)

Ritz Carlton Rewards 2 Tiers to 5 Tiers – Sep 2010  (up to 68% increase)

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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