Sep302010

Starwood Sells St. Regis Aspen for $70 Million

The St. Regis Aspen has been sold, but the property will continue operation as St. Regis under a 50-year management contract with Starwood Hotels. The new owner, 315 East Dean Associates, is a Delaware Corporation for Bangkok-based OptAsia Capital Co.

The buyer has committed to renovating the 179-room hotel including the incorporation of dining outlets in the expansive and currently open-space courtyard.

Will this shift the property up to category 7?

How about a Starbucks here?

 

Cut down some aspens and open the pool view to paying diners?

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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