Aug252010

Hyatt ‘Great 10K’ Fall 2010 Promotion Analysis

Stay 5 nights at any Hyatt brand hotel worldwide between September 15 and December 15, 2010 and earn 10,000 bonus points. This is a good and straightforward deal. You can earn up to 180,000 bonus points from this offer if you spend every night in a Hyatt Hotel during the promotion period.

No double/triple points threshold of 10 nights like Starwood Preferred Guest. No ridiculous 30 Saturdays or 75 nights like some IHG Priority Club members received. No targeted Hilton HHonors Diamond member bonus that could be either a free night anywhere or just 25,000 bonus points after ten nights this fall. No exclusive credit card tie-in like the Marriott Rewards MegaBonus offers requiring Visa payment.

Hyatt Gold Passport Great10K registration is required.

ELIGIBILITY/HOW TO REGISTER: To participate in this Promotion, you must be a Hyatt Gold Passport member and register for this promotion. Current member registration begins August 24, 2010 by calling 1-800-228-3360 or you’re nearest Hyatt Worldwide Reservation Centre.

Current member online registration is available beginning September 15, 2010 by visiting goldpassport.com/welcome10K. New member enrollments between September 15, 2010 and December 15, 2010 will be automatically registered for the promotion.

Hyatt Gold Passport follows the Promotion Nights Trend

The Hyatt Great 10K promotion rewards nights rather than stays, following the pattern for most of the hotel loyalty program promotions running this fall.

The advantage of a promotion based on nights is you have the ability to fulfill the promotion requirements with extended stays. Technically an extended stay is defined as four or more nights according to some document I saw last week. Promotions counting nights like the Hyatt Great 10K allow you to go to Hawaii for five or seven nights and still earn 10,000 bonus points tacked on to your regular stay points and other bonuses.

Many Gold Passport members were hoping for another few months of Hyatt’s Stay two times and earn a free night promotion. Hyatt Gold Passport marketing probably felt the time was right for a cease and desist of the free night offer after having run the free night offer for more than 11 months of the past 24 months. I suspect Hyatt Gold Passport needs to save some promotion firepower in reserve for a good roll-out promotion with the new Hyatt Visa credit card coming this fall.

A free night after two stays offer encourages hotel hopping as a strategy to maximize the free nights bonus. Free nights is a good game for those of us with highly flexible hotel arrangements, yet leaves some of the more profitable customers with multi-night stays feeling a little cheated when the $3,000 week-long Hawaii vacation does not earn a single Hyatt free night while someone hopping around Hyatt Place hotels picks up three free nights to use anywhere in the world, even Hawaii, for under $500.

Loyalty Traveler Analysis of Hyatt Great 10K Promotion

10,000 points after five nights is an additional 2,000 bonus points per night on top of base points, ‘G’ bonuses and elite bonus points if applicable. The Great 10K can still earn quite a few bonus points even for the one-night stand kind of traveler.

Sample Hyatt Stay itinerary:

Sep 17 Grand Hyatt San Francisco $175.20 (G Bonus = 2,000 points)

Sep 18: Hyatt Regency Santa Clara $84.15 (G Bonus = 1,000 points)

Sep 21: Hyatt Vineyard Creek Santa Rosa $151.20 (G Bonus 1,500 points)

Oct 8-10: Hyatt Regency Chicago $592.20  (G Bonus 2,000 points)

$1,002.75 base rate for 5 Hyatt hotel nights 

(Remember this is just an example. I could have just as easily pieced together five nights for under $400 staying at Hyatt Place hotels.)

$1,002 x 5 points/$1 = 5,010 base points + 6,500 G bonus points + 10,000 Great 10K bonus points

21,510 Gold Passport points earned for five nights.

If you are elite, then you also receive 750 bonus points as a Platinum elite (15% base points) or 1,500 bonus points as a Diamond elite member (30% base points).

You should be an elite member of Hyatt Gold Passport unless you are new to the Hyatt Gold Passport program or you squandered your opportunity for maintaining complimentary elite status since Hyatt Gold passport gave free elite membership to anyone who asked from mid-2009 to May 2010. Five stays at Hyatt and you will receive Platinum elite and its benefit of complimentary internet.

Hyatt Gold Passport Hotel Reward Categories

Hyatt has the majority of its 400+ hotel properties in the lower half of the Gold Passport free night award hotel categories in Category 1 = 5,000 points; category 2 = 8,000 points; and category 3 = 12,000 points. The upper tier properties are category 4 = 15,000 points; category 5 = 18,000 points and category 6 = 22,000 points.

In the example itinerary above the elite Gold Passport member earns enough points in 5 nights for a free night at any Hyatt in the world.

 

Earning Miles with Hyatt’s Great 10K promotion

Hyatt Hotels extends its generosity by allowing Gold Passport members who want miles to double dip with the Great 10K points bonus. There are some high value miles promotions concurrently running with the Great 10K offer.

Gold Passport Concierge posted Great 10K promotion FAQ on FlyerTalk. It says members who are earning miles rather than points will still be eligible to earn the Great 10K bonus of 10,000 points after five nights. 

Great 10K offer is combinable with current airline miles bonus offers

Hyatt currently has high value bonus mile offers for at least ten airlines. There is the American Airlines 60,000 miles bonus for 3,000 miles each stay through October 15, 2010. There is also the 1,000 miles per night promotion running through September 30 with a choice of nine airlines. 

Choosing miles means you are not eligible for Gold Passport base points or G bonus points offers. Some G bonus offers are actually for double miles so be sure to check. Basically you get the registered promotion miles bonuses and the 10,000 Gold Passport points bonus after five nights.

In the California and Chicago itinerary shown above, the Gold Passport earning AA miles would receive these bonuses:

$1,002 spent on 4 Hyatt stays (AA promotion stays must be by October 15, 2010)

  • 12,000 American Airlines AAdvantage miles
  • 10,000 Gold Passport points

or

$1,002 spent on 5 Hyatt nights with the 1,000 miles per night promotion (assume 5 nights for this promotion completed by Sep 30).

  • 5,000 United Mileage Plus miles (or 5,000 miles in any other participating airline for 1,000 miles/night promotion through Sep 30)
  • 10,000 Gold Passport points in Great 10K bonus

Hyatt Gold Passport’s Great 10K may not be as easy for some members to earn free nights as the Big Welcome Back promotion of spring 2010, but this is one of the best hotel loyalty promotions currently available for fall 2010. And if you actually need extended stays at Hyatt Hotels, then this is your opportunity to rack up more points than you could with the Big Welcome Back offer last spring for 5,000 points after every two stays.

Loyalty Traveler Post-Analysis:  

While many Gold Passport members were hoping for free nights and feel disappointment, there were eleven months in the past 24 months with the promotion for a free Hyatt hotel night after two stays. Hyatt was basically the only hotel loyalty program with a recurrent high value, low stay requirement free night offer open for general Gold Passport members these past two years.

The worst hotel recession since the Great Depression spawned free night offers across the spectrum of hotel loyalty programs for the past 16 months. These high value free night offers were an aberration in hotel loyalty program marketing in my ten plus years of following hotel loyalty programs. Hyatt Hotels is the standard-bearer in free night promotions and I suspect we will see another free night offer before too long.

Past Promotions for Hyatt Gold Passport Free Nights

Spring 2010 Big Welcome Back

Loyalty Traveler post, March 20, 2010

  • Earn: March 26 – June 30 2010
  • Redeem: April 1-Aug 31, 2010

Fall 2009 Hyatt Gold Passport Faster Free Nights Promotion and combined promotion offers

Loyalty Traveler promotion post , (Oct 1, 2009)

  • Earn Oct 1, 2009 – Jan 31, 2010
  • Redeem: March 31, but extended to April 30 general members, May 31 Platinum, June 30 for Diamond

Fall 2008 Faster Free Nights

Loyalty Traveler post, Aug 22, 2008

  • Earn: Sep 1, 2008 – Dec 30, 2008;
  • Redeem: Sep 15, 2008 – Feb 28, 2009

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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Comments

  1. I thought it was interesting how much of a negative response the promo received on FT. As if there was some sort of constitutional right of FFNs in the fall of each year.

  2. Hey Ric,
    I’m assuming the 10K is only for the first 5 nights and not subesequent 5 night groupings?

    I.e. 20K for 10 nights etc.?

    Thanks,
    Mike

  3. Mike – I see I need to add more to my original post. You can earn 10,000 bonus points for each set of five nights. I think Hyatt worked it out to be a maximum 180,000 bonus points if you spend every night in a Hyatt Hotel during the promotion.

  4. Per TMtravelworld, there’s a new AA promotion that is stackable with the 3,000 miles per stay promotion. It’s essentially 1,000 miles per stay if you stay a minimum of 3 times (max of 10). Registation is required and good for stays from September 1 to November 15. This tips the scale when deciding to take AA miles or points.

  5. The AA promotions allow AA miles per stay through November 15 along with the 10K per 5 nights. It seems odd to have stackable miles promotions with 3,000 AA miles per stay through October 15 while earning 1,000 miles per stay beginning Sep 1.

    So now 5 one night stays before Oct 15 = 10,000 bonus points + 15,000 AA miles + 5,000 AA miles?

    Sounds great.

  6. I will achieve my 20th night on the night of Dec. 15 — end of promotion. Can anyone tell me if this last night will indeed count for the promotion or is there some goofy rule that the night of the 15th is outside of the promotional period?

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