August 20 update: The official link went online a few hours after I wrote this post:
The only additional point to this post’s analysis is to check this list of participating properties. Around 150 Starwood Hotels worldwide are not participating. (See the end of this post for the list of non-participating Starwood Hotels for double/triple points promotion.)
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The rumor on FlyerTalk is the fall 2010 promotion from SPG is double base points from September 8 – December 15 for one to nine hotel nights and then triple points, applied retroactively, if 10 nights or more are stayed during the promotion period.
The promotion details are just a rumor since no official word has been released by Starwood.
This is a weak SPG promotion in my opinion.
Loyalty traveler analysis of SPG Double and Triple Points
Double points and triple points are always calculated using base points earning. Starwood Preferred Guest members earn base points at the rate of 2 points per $1 in hotel spend, room rate tax excluded, but incidental spend included in base spending.
Spend $100 on one night and you get 200 bonus points from this promotion. That can be considered a $7 bonus based on the purchase rate of points $35/1,000 points. A 7% rebate is nothing to get too excited about. Stay ten nights and you earn a 15% points rebate value. There is little potential value leverage with this offer.
Double Points at $150 per night base spend at Starwood Hotels.
- 5 nights x $150 x 2 points/$1 earns 1,500 base points.
- $750 = 1,500 base Starpoints.
- Double points = 1,500 bonus points.
- Total points earned after $750 and 5 nights = 3,000 Starpoints
3,000 points is a decent rebate for a single 5-night stay. But if your travel pattern is more likely to be five 1-night stays then the average 300 points per stay in promotion bonus points is not so great compared to many SPG past promotions.
SPG Gold and 10 nights for triple Starpoints
Assume SPG Gold member with one 1-night stay, three 2-night stays and one 3-night stay has 10 nights during promotion period. Assume average rate is $150 per night in base spend.
Triple Starpoints: $1,500 for 10 nights = 10,500 total points
- Base points = $1,500 x 2 points/$1 = 3,000 points.
- Elite Bonus = $1,500 x 1 point/$1 = 1,500 points.
- Triple points bonus = $1,500 x 4 points/$1 = 6,000 points.
6,000 bonus points is not that big a bonus after ten hotel nights. I recall getting 7,000 bonus points for three stays in 1999. And back then the highest hotel category was 12,000 points per night compared to 30,000 points per night now. The triple points bonus after $1,500 and ten nights works out to 600 bonus points per night. Only stay nine nights and the bonus is just double base points or 300 points per night on a $150 per night room spend.
Over the years I have a rough estimate of 1,000 bonus points per hotel stay from SPG promotion offers and this offer falls short of what I consider to be an average SPG promotion.
After $1,500 and 10 hotel nights you will earn 10,000 points – sufficient for a free category 4 hotel night. The potential value for 6,000 points earned with the promotion bonus is around $210 ($35/1,000 points) for $1,500 in spend. A 14% loyalty rebate value in promotion bonus points is the kind of return on loyalty investment that will likely drive the elite member to consider another hotel loyalty program for a better offer this fall. Non-elite SPG members may be looking to Hotwire and Priceline for bigger discounts.
Compare to Hilton Hotels and the Hilton double points promotion for the fall period.
Hilton base points = 10 points/$1 and with Points & Points earning preference you earn an additional 5 points per $1 for 15 points per dollar. The double points offer promotion results in 25 points/$1.
HHonors points earned: $1,500 = 41,250 points (sufficient for a category 6 award night)
- Base points = $1,500 x 10 points/$1 = 15,000 points.
- Points & Points = $1,500 x 5 points/$1 = 7,500 points
- Elite Bonus = $1,500 x 2.5 points/$1 = 3,750 points.
- Double points bonus = $1,500 x 10 points/$1 = 15,000 points.
HHonors double points promotion is only based on money spent. Spend $1,500 and earn 15,000 bonus points from the double base points offer.
Starwood Preferred Guest’s bonus is dependent only on the number of nights stayed. Spend $1,500 on 8 nights and your promotion bonus is 3,000 points. Spend $1,500 on 10 nights and your promotion bonus is 6,000 points.
Neither the SPG or HHonors offers draw me in.
HHonors Diamond Members Free Night Offer
Interestingly from the HHonors perspective is TMTravelworld reporting yesterday HHonors Diamond members have a targeted offer for a free night after ten paid nights by December 31. No doubt that offer trumps this SPG offer.
Marriott Rewards MegaBonus is offering up to 2 free nights after four paid stays using Visa between Sep 15, 2010 and January 15, 2011.
Hyatt Gold Passport has not yet come up with a follow-up to the great spring/summer free nights promotion.
The hotel chains appear to be cutting back on promotion incentives since room occupancy is going up. But room rates are still flat in most places across the U.S. I’ll be interested to see the impact of weak promotions during the same time period an attempt is made to raise room rates across the hotel market segments.
Business travel is up and predicted to increase in fall 2010, but leisure travel is the unknown factor and I think growth is likely to remain flat as we move along in a stagnant economy for most working people.
SPG’s fall promotion for double/triple points has not been officially released yet. I hope they tweak the details to be a more lucrative offer before the rumored September 8 promotion roll-out.
Non-Participating Hotels for SPG Double/Triple Points promotion
- Sheraton Nicolaus Hotel & Conference Center
The St. Regis New York
Hotel Pulitzer, Amsterdam
Sheraton Mallorca Arabella Golf Hotel
Four Points By Sheraton Brauneck
Sheraton Zurich Neues Schloss Hotel
Sheraton Paris Airport Hotel & Conference Centre
Sheraton On The Park
The Westin Grand Frankfurt
Sheraton Frankfurt Congress Hotel
Sheraton Offenbach Hotel
Sheraton Dusseldorf Airport Hotel
Sheraton Munich Westpark Hotel
Sheraton Oman Hotel
Sheraton Chicago Hotel & Towers
Dhaka Sheraton Hotel
Sheraton Cleveland Airport Hotel
Sheraton Palo Alto Hotel
Sheraton Jeddah Hotel
Sheraton Riyadh Hotel & Towers
Sheraton Perth Hotel
The St. Regis Aspen Resort
The Westin Grand Munich
Sheraton Lima Hotel & Convention Center
Sheraton Amsterdam Airport Hotel And Conference Center
Sheraton Tel Aviv Hotel And Towers
Sheraton Frankfurt Hotel & Towers, Conference Center
Sheraton Mirage Resort And Spa Gold Coast
Sheraton Park Hotel & Towers, Chennai
Sheraton New York Hotel & Towers
Itc Mughal, Agra
Sheraton Chola Hotel, Chennai
Itc Windsor, Bengaluru
Sheraton Lagos Hotel
Sheraton Seattle Hotel
Walt Disney World Dolphin
Sheraton Towers Singapore
Sheraton Xian Hotel
Sheraton Essen Hotel
Sheraton Hong Kong Hotel & Towers
Sheraton Rajputana Palace Hotel, Jaipur
Sheraton Fallsview Hotel & Conference Center
Sheraton Reston Hotel
Sheraton San Jose Hotel
Four Points By Sheraton Medellin
Four Points By Sheraton Ventura Harbor
Sheraton Sunnyvale Hotel
Sheraton Syracuse University Hotel & Conference Center
Four Points By Sheraton Destin-Fort Walton Beach
Sheraton Buganvilias Resort And Convention Center
Four Points By Sheraton Bwi Airport
Sheraton Great Valley Hotel
Sheraton Mahwah Hotel
Sheraton Dover Hotel
Four Points By Sheraton San Francisco Bay Bridge
Sheraton Taipei Hotel
Sheraton Laguardia East Hotel
Sheraton Anaheim Hotel
The Westin Bonaventure Hotel & Suites, Los Angeles
Walt Disney World Swan
The Westin Michigan Avenue Chicago
The Westin Chicago River North
The Westin Copley Place, Boston
The Westin Cincinnati
The Westin Galleria Dallas
The Westin Seattle
The Westin Nagoya Castle
The Westin Chosun, Seoul
The Westin Prince, Toronto
The Westin Grand, Berlin
The Westin Bellevue, Dresden
Sheraton Hanover Pelikan Hotel
Itc Kakatiya, Hyderabad
Yokohama Bay Sheraton Hotel & Towers
Sheraton Pretoria Hotel
Four Points By Sheraton York
Sheraton Club Des Pins Resort And Towers
Sheraton Safari Hotel & Suites Lake Buena Vista
Four Points By Sheraton Winnipeg International Airport
The Westin Sydney
The Westin Taipei
The Westin Palo Alto
W New York – Times Square
Sheraton Pilar Hotel & Convention Center
W New York – Union Square
Four Points By Sheraton Geelong
Four Points By Sheraton Sydney, Darling Harbour
Sheraton Salt Lake City Hotel
Sheraton On The Falls Hotel
Itc Maratha, Mumbai
Sheraton Cesme Hotel, Resort And Spa
The St. Regis Shanghai
The Westin New York At Times Square
The Westin Charlotte
The Westin Dhaka
Sheraton Carlton Hotel Nuernberg
Four Points By Sheraton Central Köln
Sheraton Tarrytown Hotel
Four Points By Sheraton Galerias Monterrey
The Westin Kuala Lumpur
Sheraton Sanya Resort
Sheraton Saigon Hotel & Towers
The Westin Leipzig
Itc Sonar, Kolkata
The Sheraton Read House Hotel Chattanooga
Sheraton Tunis Hotel & Towers
The Westin Tampa Bay
Itc Grand Central, Mumbai
Four Points By Sheraton Edmonton South
Four Points By Sheraton Cali
The Westin Bellevue
The Westin Huntsville
Sheraton Oran Hotel & Towers
Four Points By Sheraton Panoramahaus Dornbirn
The St. Regis Deer Crest Resort
Sheraton Presidente San Salvador Hotel
The Westin Guangzhou
Four Points By Sheraton Shanghai, Pudong
The Westin Reston Heights
Four Points By Sheraton Sihlcity – Zurich
Sheraton Metairie – New Orleans Hotel
The Westin Edina Galleria
Le Méridien Douala
Le Méridien Mandji
Le Méridien Cyberport
Le Méridien New Delhi
Le Méridien Pune
Le Méridien Bangalore
Le Méridien Jakarta
Le Méridien Kuala Lumpur
Le Méridien Vienna
Le Méridien Parkhotel Frankfurt
Le Méridien Munich
Le Méridien Stuttgart
Le Méridien Al Khobar
Le Méridien Jeddah
Le Méridien Makkah
Grosvenor House, Dubai
Le Méridien Bora Bora
Le Parker Méridien New York
Le Parker Méridien Palm Springs
Sheraton Shanghai Hotel & Residences, Pudong
W Hong Kong
Four Points By Sheraton Philadelphia City Center
Four Points By Sheraton Shanghai, Daning
The Westin Richmond
Sheraton New Delhi Hotel
Sheraton Huizhou Beach Resort
Sheraton Miyako Hotel, Tokyo
Four Points By Sheraton Guangzhou, Dongpu
Aloft Dallas Downtown
W New York Downtown
Sheraton Zhoushan Hotel
Four Points By Sheraton Monterrey Linda Vista
Le Méridien Xiamen
Four Points By Sheraton Taicang
Sheraton Sao Paulo Wtc Hotel
W London – Leicester Square – Opening Autumn, 2010
ITC Royal Gardenia, Bengaluru
The Andaman, Langkawi
Lakeside Terrace Villas, Avon / Vail Valley
W New York