Aug172010

Comments on JD Power Extended Stay Hotel Brands

The Extended Stay segment is the last of the hotel market segments covered in the JD Power 2010 North America Hotel Guest Satisfaction Index Study. These are apartment style rooms generally with a kitchen and dining table and usually one or two bedrooms, although studios and three-bedroom facilities are available in some locations. This is the territory of business folk sequestered away in a remote work site for weeks or months.

These hotel accommodations are also a good alternative to Embassy Suites for families seeking a cheap hotel location with plenty of room. Weekend rates at extended stay hotels are typically about 50% of the weekday rates when business travelers are filling rooms. The drawback is these hotels are usually near business parks and may require a drive to get to markets and shopping malls.

The advantage of extended stay locations include the ability to save big on food expenses by grocery shopping and cooking at the hotel rather than dining out frequently. Some extended stay hotel properties even have outdoor barbeque grill facilities.

Another common feature of extended stay hotels are recreational facilities for games like basketball courts, volleyball courts, tennis courts, pools, ping-pong tables and pool tables. Some or none of these facilities may be present at any specific location. Check with the hotel. My general observation though when visiting extended stay properties is at least a couple of sports areas are available to enhance the social atmosphere of a property where some guests are on site for several consecutive weeks.

The main drawback as a hotel loyalty program member when staying at extended stay properties is the lower earning tier typically applied.

Priority Club Rewards only earns points at 5 points per $1 spend when staying at Staybridge Suites and Candlewood Suites. This is 50% earning rate compared to Holiday Inn Express at 10 points per $1.

Marriott Rewards members also earn points at only 50% rate for stays in Residence Inn and TownePlace Suites. Marriott’s extended stay brands earn points at the rate of 5 points per $1 spend whereas all other brands earn 10 points per $1.

Hilton HHonors members earn full points credit when staying at Homewood Suites, however, members choosing fixed miles only earn 100 miles per stay with most airlines and several international airlines do not earn any miles for Homewood Suites stays. 

JD Power 2010 Extended Stay Segment Satisfaction Index

Sources:

JD Power 2010 North America Hotel Guest Satisfaction Index Study press release

JD Power 2010 Extended Stay Hotel Market Segment Full Ratings Report

JD Power 2010 North America Hotel Market Segment Ratings

There are only seven hotel brands rated in the JD Power Extended Stay Market Segment.

The study indicates Hyatt Summerfield Suites, Hawthorn Suites (Wyndham), MainStay Suites (Choice), and Studio 6 (Accor) have too few hotels to rate in the index.

 

Extended Stay Hotel Brands by Number of Hotels

Residence Inn (Marriott Rewards) = 589 hotels (June 18, 2010). Residence Inn locations.

Extended StayAmerica = 363 hotels in U.S. and Canada. Locations. Extended Stay Deluxe brand includes another 109 hotels.

Candlewood Suites (IHG Priority Club) = 273 hotels in North America. Candlewood Suites locations.

Homewood Suites (Hilton HHonors) = 230 hotels. Homewood Suites e-directory.

TownePlace Suites (Marriott Rewards) = 190 hotels (June 18, 2010). TownePlace Suites locations.

Staybridge Suites (IHG Priority Club) = 180 hotels (June 30, 2010). Staybridge Suites hotel locations.

Homestead Studio Suites = 132 hotels in U.S. and Canada. Locations.

These Extended Stay hotel brands were too small for JD Power ratings.

Hawthorn Suites (Wyndham Rewards) = 77 hotels in U.S. Hawthorn Suites locations.

Suburban Extended Stay (Choice Privileges) = 63 hotels in U.S.

Studio 6 (Accor) = 62 hotels in U.S. and Canada. Studio 6 locations.

MainStay Suites (Choice Privileges) = 36 hotels in U.S.

Hyatt Summerfield Suites (Hyatt Gold Passport) = 35 hotels. Hyatt Summerfield Suites locations.

Homestead Studio Suites and Extended Stay America are hotel brands under the same parent company – Extended Stay Hotels. Extended Stay Hotels does not operate a points-based hotel loyalty program. The company has a direct marketing approach to hotel loyalty. Get $10 off your next stay just by signing up to receive email discount offers and promotions for the hotel brands in the 700+ hotel chain Extended Stay Hotels.

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Mini-Golf at Staybridge Suites Sunnyvale, California

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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Comments

  1. Great post.I find that most very long term extended stay’s usually stay at the lower-end products like Candlewood Suites and TownePlace Suites. Brands like Staybridge and Residence are really used like regular hotels (3-5 nights)because of their price range. Visit http://www.extendedstayer.com for all of your extended-stay bids. This website gets multiple hotels to bid on the customers stay, which saves them time and money!

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