Apr032010

HHonors Point Stretcher Awards Special Opportunity to June 30

Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of brands, is now offering members the opportunity to redeem 40 percent fewer points at participating hotels worldwide. This special opportunity is available to HHonors members at more than 580 participating hotels through June 30, 2010 across multiple brands including Conrad hotels & Resorts, Hilton Hotels, Doubletree, Embassy Suites, Hilton Garden Inn, Homewood Suites, and Hampton Hotels.

The Point Stretcher Rewards promotion offers HHonors members the chance to make a little go a long way,” said Jeff Diskin, Senior Vice President, Global Customer Marketing, Hilton Worldwide. “Now, members of any tier can treat themselves to a getaway – faster.

Members can visit HHonors.com/pointstretcher to view the participating hotels and make reservations. A selection of participating hotels includes:

  • Embassy Suites by Hilton Mexico City – Reforma – A stunning new boutique hotel, the Embassy Suites Mexico City – Reforma hotel is located in the heart of the financial, business, government and cultural center of Mexico City and is offering redemptions for a free night for only 18,000 points per night during the Point Stretcher Rewards promotion. Down from the Standard Rewards rate of 30,000 points per nights, Point Stretcher Rewards for the hotel are available today through June 30, 2010.
  • Hampton Inn & Suites Millington – During a visit to the charming town of Millington, Tenn. just north of Memphis, guests can redeem 40 percent fewer points per night until April 30, 2010 at Hampton Inn & Suites Millington. The Point Stretcher Rewards promotion offers rooms for 15,000 points per night, rather than the Standard Rewards rate of 25,000 points per night.
  • Hilton Luxor Resort & Spa – On the lush banks of the Nile, the newly renovated Hilton Luxor Resort & Spa in Egypt is offering redemptions for a free night for only 21,000 points per night during the Point Stretcher Rewards promotion, down from the Standard Rewards rate of 35,000 points per night. Point Stretcher Rewards for the property are available today through June 30, 2010.
  • Homewood Suites by Hilton Dover – Rockaway – Just 35 miles west from New York City and 20 miles east from the Delaware Water Gap, the Homewood Suites by Hilton Dover is offering redemptions for a free night for only 21,000 points per night during the Point Stretcher Rewards promotion from May 1 through June 30, 2010. Standard Rewards for the hotel are 35,000 points per night.

For more information on the Point Stretcher Rewards program or to make a reservation at a hotel in Hilton Worldwide’s portfolio of brands please visit HHonors.com/pointstretcher

Loyalty Traveler loves this new Point Stretcher reward feature of HHonors. It is so much like the old Point Stretcher rewards feature of HHonors. Although considering the cost for hotel nights at more than 80% of the 3,500 Hilton brand hotels worldwide increased by 17% to 25% earlier this year, the 40% Point Stretcher award discount seems more like a 25% discount to me.

The Embassy Suites Mexico City Reforma is one of the 34 hotels that actually dropped in award category level with the 2010 changes. This category 4 hotel at 18,000 points is almost 50% fewer points on a Point Stretcher award than the standard award night cost just six months ago. But remember, this is one of only 34 hotels to go down in award category this year. Over 2,800 hotels increased one or more category levels in the January 2010 HHonors award changes.

Hampton Inn & Suites Millington, TN is one of those hotels that increased 25% in January from a 20,000 points HHonors category 2 award to a category 3 award at 25,000 points. The Point Stretcher reduces the award cost to 15,000 points.

Almost every Hilton Hotel in Egypt increased one hotel award category level in January. The Hilton Luxor Resort & Spa was one of two hotels in Egypt that did not increase in category level.

Remember the rationale for shifting almost all Hilton brand hotels systemwide up in category level was the fact that no major changes had been made to hotel categoires since 2003?

In 2005 the Hilton Luxor was a category 2 hotel award for 20,000 points per night. In 2006 it became a category 3 HHonors award at 25,000 points per night. In 2009 this hotel increased again to its current category 5 hotel award at 35,000 points per night. But with a Point Stretcher award this hotel drops back to near its 2005 standard award rate at just 21,000 points per night!

Homewood Suites, Dover NJ is a category 5 hotel that increased from category 4 in the January shift. The 21,000 points for a Point Stretcher award is a 40% savings on the current standard rate, but just a 30% savings on the former 30,000 point award level. Still, any savings is good savings. And this property has two solid months of Point Stretcher availability. It’s a Homewood Suites. Take the family.

Hilton HHonors actually posted this Point Stretchers press release on April Fool’s Day.

How appropriate!

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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