Best Western has a buy one night and get one night free promotion available for booking over the next two weeks.
Offer: Pay one night and get your second night free on a minimum two-night stay at 31 participating Best Western hotels in Asia thru October 31, 2009.
Booking period: July 20, 2009 – August 3, 2009; reservation is prepaid and nonrefundable.
Terms and Conditions: Promotional rate does not earn Best Western Rewards points or airline miles.
Participating Best Western Hotels: http://www.bwrewardsasia.com/freenights
Asia Hotel Industry by the Numbers (data from STR Global May 2009-Asia Pacific Report)
Hotel travel numbers for Asia are not looking good this year which partly accounts for the promotions being advertised by Best Western, InterContinental Hotels Group (mentioned in Lucky’s One Mile at a Time blog today), and Accor Hotels.
May 2009 STR Global hotel data shows double digit declines over the past year in average daily rates (15.2%) and occupancy (14.9%) for the overall region of Asia and the Pacific.
The Asia/Pacific region showed the greatest decline for any global region for the month of May 2009 and May 2008 to May 2009 numbers.
Thailand and China have seen dramatic declines in occupancy. Hotels in the resort destination of Phuket plummeted to just 34.5% occupancy rate in May 2009. Suite upgrades should certainly be a negotiable option in this hotel climate.
In spite of the overall downturn, hotel rates actually increased for Bali, Seoul, and Tokyo hotels.
Bali, Indonesia ADR up 17.5% to US$127.83. (Bali hotel numbers may drop again after the recent Jakarta bombings.)
Osaka, Japan ADR up 8.7% to US$129.72
Tokyo, Japan ADR up 12.9% to US$228.55
It is unclear to me what effect currency rate fluctuation plays in this ADR increase.
The largest decrease in ADR is New Delhi, India with a 31.5% drop to US$162.02. I was astonished over the past three years at the data showing the steep rise in average room rates across India. Rates in Mumbai and New Delhi increased at astronomical levels of 30 – 40% per year and $300 per night hotel rates at the major hotel chains was not uncommon. It is no surprise to see a steep decline back to sustainable room rates in this business economy downturn of 2009.
Brisbane, Sydney, and Melbourne maintained occupancy rates above 70% as did Seoul, Korea. All the fare sales from the USA to the Down Under and the poorer economy keeping more Australians at home on the continent is probably helping hotel travel. Australia only saw a 6% year-to-year decline in hotel occupancy compared to 14% decline in Japan, 15% India, 16% China, and nearly an 18% drop in hotel guests in Singapore over the past year.