Apr022009

Hyatt Gold Passport 2009 Enhancements – and they really are enhancements

Hyatt’s Gold Passport hotel loyalty program introduced major program changes for its members today.  So far my initial analysis indicates the changes are true enhancements for members.

Major Hyatt Gold Passport changes effective April 2, 2009 – Hyatt Gold Passport link to changes

1.    No blackout dates for free rooms using points. You can redeem points worldwide for any standard room available.

Blackout dates were often a problem with Hyatt Gold Passport points redemptions. Additional points were required. It is unclear to me if the no blackout policy for award rooms affects the availability of hotel awards at a 60% points premium for Platinum and Diamond member awards when award inventory is unavailable. Is it now moot with no blackouts?

2.    Complimentary internet access for elite members at Hyatt full-service hotels.  I have actually stayed at Hyatt Place hotels over Hyatt Regency for the privilege of free internet access.  This is a welcome change.

 

3.    Published room upgrades for Platinum members include upgrade to the best available rooms within the category booked.  Think higher floors, better views, quieter locations.

 

4.    Diamond members will receive upgrades to best rooms available including Regency Club and Grand Club rooms. The official terms state this benefit excludes suites.  There is an opt-out option for the hotel during periods of high demand. In lieu of Regency Club access, the member may be offered restaurant full-breakfast certificates and 2,500 Gold Passport points. Regency Club access is nice, but 2,500 points seems a fair compensation.

 

5.    Diamond members receive four confirmed suite upgrade e-certificates per year for stays up to 7 nights. This benefit is huge and potentially worth thousands of dollars in room upgrades.

The Big Welcome PromotionHyatt Big Welcome link

Hyatt Gold Passport is launching these changes with a global promotion entitled “The Big Welcome”

The Big Welcome has big rewards for lucky and talented Gold Passport members. Hyatt is giving away free room nights every day between April 2 and May 13. Simply complete a Hyatt survey providing detailed information on your hotel loyalty program membership and hotel stay pattern for the past six months.

Essay writers can also enter a 250 word essay contest for the chance to win 365 Hyatt free room nights and 1,000,000 frequent flyer miles. This Grand Prize winner is a judged entry and will be awarded in June 2009. The taxable value is nearly $150,000.

Loyalty Traveler will provide a detailed analysis of The Big Welcome promotion in the coming days.

Hyatt Higlands Inn, Carmel, California

Hyatt Highlands Inn, Carmel, California

About Ric Garrido

Ric Garrido of Monterey, California started Loyalty Traveler in 2006 for traveler education on hotel and air travel, primarily using frequent flyer and frequent guest loyalty programs for bargain travel. Loyalty Traveler joined BoardingArea.com in 2008.

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  1. Goldpassport Diamond Member Free Suites -any sucess?

    The new Diamond enhancements were announced just before a 4/15 trip to Hyatt Regency Honolulu. The Diamond reservation line was unable to provide a suite for my stay. My four night booking was made using the GP Special Offer of 25% off the “buy 3 get one night free (plus daily b/f for 2 and a $100 resort credit).

    As an aside – as of 4/14, the Regency Club, and several Regency Club floors, is being renovated in Honolulu. The temporary RC is now on the 3rd floor (so you lose the nice Waikiki view) but you get free access to the full breakfast buffet.

  2. When I stayed at Hyatt Highlands Inn Carmel last December I did not receive a complimentary breakfast coupon and the meal was $43 at the California Market cafe.

    Last month I received complimentary breakfast coupons for my award stay as a Diamond member at the Highlands Inn. That savings on hotel breakfast can really add up over the year.

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