Leading Hotels of the World $19.28 Promotion for 80 Minutes on Wednesday, October 1, 2008
Leading Hotels of the World (LHW) is the largest luxury hotel brand around the globe.
Bernardus Lodge, Carmel Valley, California, Leading Hotels of the World participating member in 1928 promotion
The LHW Offer: 6,000 luxury hotel rooms — 96 luxury hotels — 45 nights — $19.28 room rates
… if you are lucky enough to secure a reservation.
Booking Window: Wednesday, October 1, 2008 beginning at 8am Eastern time for an 80 minute window at $19.28 rates.
Eligible hotel stay period: November 1 – December 15, 2008 is the stay period eligible for $19.28 room rates.
Registration required at this LHW link to be eligible for $19.28 rates.
Maximum of one hotel reservation per household and maximum 2 nights at $19.28 rate.
LHW 1928 Promotion Terms and Conditions – link here.
Bernardus Lodge croquet lawn, Carmel Valley, California
Steps to success:
2. Study the hotel properties. Pick your top 3 to 5 hotel locations for destinations that you are confident in being able to travel to during the 45 days eligible for the $19.28 rates.
3. Remember one reservation per household for a maximum two nights at $19.28 per night.
4. Keep in mind that hotel urban locations tend to have better availability on weekends and resort locations tend to have better availability on weekdays. This may or may not be the case for this promotion.
Bernardus Lodge pool, Carmel Valley, CA
This is a good promotion for exposing travelers to the Leading Hotels of the World group of luxury accommodations. And this is an incredible opportunity for hotel room rate savings with the most expensive luxury hotel brand in the world. A news report last February showed the average room rate for the Leading Hotels of the World hotel members in 2007 was $470. This group of hotels had the highest average room rate of the luxury hotel segment.
1928 is the year the Leading Hotels of the World was founded hence the $19.28 promotional rates.
Bernardus Lodge lobby seating, Carmel Valley, CA
Total room night sales of 1.65 million in 2007 with fewer than 250,000 of those rooms booked over the internet at www.lhw.com may be a primary reason for this discount promotion. With five of six hotel room nights booked for LHW stays not happening through the lhw.com website this promotion is a good marketing tool to increase reservations traffic over the internet.
Promotions like the 1928 online promotion are a clever marketing strategy for increasing LHW brand awareness, new Leaders Club members, and lhw.com website activity. The Leading Hotels of the World has over 450 hotel members and about 84,000 rooms worldwide. A bit more than 20% of the LHW hotel members are participating in this promotion.
Bernardus Lodge cabin room surrounded by spring flowers, Carmel Valley, CA
Leaders Club is a $300 membership hotel loyalty program for Leading Hotels of the World. For hotel travelers who plan to stay at a LHW member hotel on regular paid rates, the Leaders Club is a means to complimentary upgrades that will likely result in a rebate equivalent to the membership fee after one hotel stay. Complimentary membership to Leaders Club is available for newsletters and special offers, but don’t expect the complimentary upgrades with a complimentary Leaders Club membership.
Bernardus Lodge fountain and rooms, Carmel Valley, CA
Geographic regions for 97 participating
hotel members in the 1928 promotion.
South Africa 2 hotels
South America 5 hotels
Caribbean 2 hotels
North America 14 hotels
Europe 63 hotels
Asia 11 hotels
Bernardus Lodge tennis courts, Carmel Valley, CA
If at first you don’t succeed…try…try…try again.
The past month has seen me frustrated with trying to secure these “first-come, first-served” promotions with unsuccessful attempts at getting the Sheraton San Diego for $5.01 a couple of weeks back (LT post here) and prior to that the Super 8 Motels $8.88 rooms (LT post here).
Bernardus Lodge Spa, Carmel Valley, CA
While I don’t count on landing this incredible hotel deal, the opportunity to book a luxury hotel room night selling for less than 5% of the average daily rates for most of these participating hotels will have me setting my alarm clock, and readying my mouse finger for scrolling and clicking at 5am California time Wednesday morning, October 1.
Bernardus Lodge Ingrid’s Vineyard, Carmel Valley, CA