There are about 440 hotel members of the Small Luxury Hotels of the World worldwide. Two hotel members of this association in Monterey County, California are L’Auberge Carmel and Post Ranch Inn, Big Sur.
The Club is the loyalty program for Small Luxury Hotels of the World, and fortunately abbreviated to the simple acronym SLH for website users.
On my Frequent Guest website I list the brands in the major hotel chains and break them up by market segment of luxury, upscale, and moderate. Aside from my placing the W Hotels and Le Meridien brands in upscale, rather than luxury segment, my market segmentation of hotel brands coincides with the Luxury Institute survey.
The 15 hotel brands used for the Luxury Institute survey are to be expected. The survey appears to have a USA-based bias for hotel brands as several luxury hotels are not considered such as Oberoi or Starwood’s The Luxury Collection.
The big five hotel chains: Hilton, Hyatt, InterContinental Hotels group (IHG), Marriott and Starwood brands are all represented and comprise 8 of 15 luxury brands surveyed:
Hilton – Waldorf Astoria Collection
Hyatt – Park Hyatt
InterContinental Hotels Group – InterContinental Hotels
Marriott – JW Marriott, Ritz-Carlton
Starwood – St. Regis, W Hotels, Le Meridien